Connected Store Experience

Bridging screen and store for one of Japan’s top entertainment brands.

🔍 Background & Context

I joined Goodpatch — a leading design agency in Japan — to support a fast-moving, client-facing project. The client, a prominent Japanese entertainment brand, needed a mobile app to accompany its growing number of retail stores.

This was my first time working fully with a Japanese team — a rewarding challenge in terms of both language and culture, and a great opportunity to deliver design in a short timeline.

🔧 Process & Approach

We moved quickly to deliver actionable designs aligned with the client’s expectations, using a lean, iterative approach.

• Understand:Reviewed the documentation and noted key questions. Clarified expectations with the stakeholders.
• Ideate: Create user personas with the client. Align on product strategy and goals.
• Design: Build low-fidelity wireframes in Figma for early feedback and moved on to high fidelity clickable prototypes.
• Deliver: Finalized detailed specs and handed off to development teams.

Kickoff & Alignment

We began by wireframing key flows to quickly visualize ideas. These early artifacts helped stakeholders give feedback and build trust, which sped-up decision-making.

🤝 Collaboration

We held daily meetings to stay aligned with stakeholders. Together, we:

• Defined target users and the core concept
• Worked within strict brand guidelines
• Presented multiple directions to refine the final direction
• Delivered handoff-ready assets for iOS and Android development

📱 Example Screens (Obfuscated)

💬 Reflection

Working in a fast-paced agency setting pushed me to communicate clearly, move quickly, and polish deliverables to a high standard. The project deepened my appreciation for adapting design to meet client constraints while staying user-centered — even on tight timelines.